Henley & Partners
Three years of strategy and digital marketing in Russia and the CIS for a company offering citizenship and residence through investment.
Over 1,000 citizenships sold.
I assess how your business works and lead changes that help it grow.
I’m Kirill Stepanenko, an entrepreneur who leads business development projects. I work with small and medium-sized business owners: I review sales, teams and processes, propose a plan and lead implementation.
How I can help
01Marketing and acquisition
Strategy, positioning, branding and content. SEO, advertising, social media and email campaigns.
02Products and analytics
Websites, apps, online services, reporting and dashboards.
03AI and automation
Assistants, bots, document and enquiry processing. Integrations with CRM and other systems.
04Team and implementation
I assemble specialists, assign tasks and manage delivery. I help employees adopt new tools.
Challenges I can help solve
You can come with a problem, not a finished brief.
Growth and customers
01
Where can we grow next?
We’ll review demand, customers and competitors, then identify which opportunities to test first.
02
You need a website, app or online service.
I’ll define the first release, assemble the team and manage the launch.
03
Customers can’t tell what sets us apart.
We’ll clarify the audience and offer, then show what makes you different through positioning, design and copy.
04
Ads are running. Customers aren’t coming.
I’ll review the journey from ad to enquiry to understand where leads are lost and why acquisition costs are high.
05
You can’t tell which marketing efforts work.
We’ll connect marketing to business goals and establish clear metrics and reporting.
Team and operations
06
The team is struggling.
I’ll review workloads and responsibilities, help reassign tasks and bring in missing expertise.
07
Contractors are missing deadlines.
I’ll check the work, reports and causes of delay, then help get delivery back on track or replace the contractor.
08
Money spent. Still no launch.
I’ll identify what’s blocking launch. We’ll create a realistic plan to complete the first release.
09
You have to oversee everything yourself.
We’ll clarify roles and decision-making authority so the team doesn’t need you for every decision.
10
No one is leading delivery.
I’ll take on planning, team selection and coordination across development, marketing and launch.
Automation and AI
11
Too much manual work.
I’ll organize automation for documents, enquiries and reports, including integrations with CRM, 1C and other systems.
12
You want AI but don’t know where it will help.
We’ll choose a useful application, run a pilot, measure its impact and train the team.
How I work
From understanding the company to planning changes, implementing them and evaluating results.
01Understand the company
I discuss goals with the owner and review customers, sales, the team, processes and metrics. I identify wasted time and money and barriers to growth.
02Propose a plan for change
I identify what to improve and which actions and specialists are needed. We agree on priorities, timing, budget and expected results.
03Lead implementation
I assemble the team, assign tasks and manage delivery. I help employees adopt new tools in their daily work, combining human experience with AI.
04Evaluate the results
We compare metrics before and after: task completion time, costs, how quickly enquiries are handled, sales and profit. Then we decide on the next steps.
I choose solutions to fit the business—in marketing, analytics, technology and AI.
Projects I’ve worked on
SIBUR
An AI service that detects hidden negative sentiment, even when the brand is not named.
Detects 22% more threats. Response time cut from hours to minutes.
Results reported in the published case study (Russian) ↗
Rusters Pizza
Business development for a regional pizza company.
From 300 orders a month to 65,000 a year in 18 months. Average order value up 25%.
Givvi charity
A charity platform in England bringing together more than 1.5 million charities.
Delivered the project from idea to launch.
My projects
How we’ll begin
Tell me what your company does and what you want to improve. We’ll discuss your needs and choose a consultation, a defined project or ongoing support.
Message me on Telegram ↗About me
I collect art, grow plants and enjoy the theatre. I love cooking and having people over.
I write about food and theatre on my blog, “Sandwich and Theatre”.
I founded the Sopopechiteli children’s charity.